On a wonderful Saturday morning near Amsterdam, Netherlands, a “human” was found on a running track. And it was not alone.
They were testing the AI engine of iSochal. More specifically, they needed to prove that the automated time calculation was accurate. And by automated they meant fully measured by the system, no manual intervention or off line tasks.
Actually, at that time the “Speed” value was wrong and the distance was just for testing purposes. It’s all fixed now.
How did they do this? Two ordinary smartphones, one was Android and the other iOS, connected by the iSochal app with its fancy logic. Other similar tests were carried out for lacrosse/baseball, field hockey and basketball. And the list is long, if we include the challenges with manual results.
This measurement and ranking system is part of the iSochal platform, which aims at getting the best performers in the world in a great variety of sport-inspired challenges.
The whole thing looked great.
And here is why.
- First of all, for the challenge names they use. #askZICO, #TOMawacks (and #licensedARM), #ZINZANjet won’t ring a bell unless you are into soccer (well…football), (American) football and rugby, respectively. Or #hailLAX, one of our lacrosse challenges.
- Because it’s global, and makes you compete with all the basketball players in the world. For real.
- For the concept of “micro brand ambassadors” paid for their “marketing services”, according to its clever and simple business model. Those are actually the best performers selected by the iSochal platform.
- It’s insanely ambitious. The iSochal team, a small bunch of people from different countries, have done something great, definitely far from perfect. That means that it’ll grow, that this is just the starting point.
- For its “niche”factor. Niche sports run parallel to mainstream ones.
- It squeezes the best part of us. Adrenaline, energy, goals. Sparkles of life. One of the parts I love the most. This is not just about getting the results of your challenges, it’s about how you and your friends achieve it.
There is much, much more. For now check this video. And keep the volume high, if possible.
Then download the app and give it a go.
Gianluca Ghiani, one of the humans
Currently PM at Uber, Amsterdam, previously Capgemini (Sydney), Accenture (London), Kpmg (Rome)